How to use custom error pages to increase conversions on your ecommerce site
This is where your customers normally leave your site Everyone's encountered a frustrating error page. You click a link, or type an address and then - nothing! The page that you were looking for...
View ArticleHow to use Google Product Search to increase sales and traffic to your...
What is Google Product Search? Google Product Search , AKA Google Shopping, AKA Google Base, AKA Froogle is a Google search system. Similarly to the better known image and video searches, it allows...
View ArticleFacebook Marketing: You have to think creatively
How to use Facebook and Competitions to drive traffic and sales. Every other month we read some report about how Facebook are taking over the Internet. Generates more traffic than Google, or is...
View ArticleAdobe Shares Fall as Google Releases Instant Previews
Well this is not strictly true, but a picture tells a thousand words. If you didn't already know, this is Google's Instant Previews . And it's having a few teething problems! As you can see, if your...
View ArticleGoogle helps you shop offline
I've been talking for a while about the growing importance of local search , but this week Google have made an announcement that makes it even more important. Shopping goes local Within its Shopping...
View ArticleWe're hiring
Business is good and we are expanding our team. We are creating two new positions: SEO Sales Executive - £68,000 OTE+ Uncapped SEO Apprentice - £12,000 per annum If you're up to the challenge and want...
View ArticleHow to write an about us page
When 'About Us' really means 'about them' When a prospective customer clicks on your website, they make up their mind about your company in split seconds. You might think writing about your business...
View ArticleCustomer Reviews Part 3 - Dos and Don'ts
This is the final part of the online customer reviews series. if you haven't already, be sure to check out part 1 - why to include customer reviews in your site and why they work and part 2 - 10 ways...
View Article10 Reasons why Google Local is failing
Before I start my rant I'd like to state that for some businesses - those that have been lucky enough not to have experienced my points below - Google Local is a great product. But for the rest of us...
View ArticleIs your ecommerce website breaking the law? Find out what information you...
UK laws for ecommerce sites simplified Under UK law, you are required to include an enormous amount of information on your ecommerce store. The Electronic Commerce (EC Directive) Regulations 2002 came...
View Article1000% increase in sales. Do less choices increase conversions?
Could offering your customers less choice increase your sales? We know from split testing landing pages and best practices that reducing the number of choices and distractions increase conversions....
View Article13 ways to increase your mailing list subscribers and 2 bonus tips to...
See great returns with permission based marketing Of all marketing, permission based email marketing generates the highest ROI. It is relatively cheap to implement and run and highly testable. As an...
View ArticleOptimise a product per day
A job all ecommerce site owners should do All ecommerce site owners know that you should optimise your products. It can increase search engine rankings, traffic and conversions. Yet it can seem a...
View Article13 ways to increase average order value
The neglected revenue raiser There are 3 principal ways to increase revenue on any ecommerce site. The first two, increasing traffic and increasing conversions get the most attention from ecommerce...
View ArticleSite search ? good or evil?
Site searches are always assumed to be a good thing. Many larger sites have them and virtually all ecommerce sites do. It's almost the 'done thing'. But are they such a good thing? A good search can...
View ArticleCustomer Reviews Part 2 - 10 easy ways to get reviews from your customers
This is the second part of three posts on customer reviews. Yesterday we started with why to include customer reviews in your site and why they work . Today, we'll be looking at 10 easy ways to get...
View ArticleIncrease sales by helping your visitors use your products
Start offering your visitors more than just persuasive product descriptions The aim of writing your product descriptions is to sell products, with persuasive copy to encourage the visitor to buy. The...
View ArticleHow to use Google Maps' merging problems to unmerge your local Business listing
A well known problem Google Maps' merging problems are well documented and have been going on for a long time. Despite more and more businesses experiencing merging difficulties, Google are still not...
View ArticleCustomer Reviews Part 1 - Why to include them in your site
This is part one of a three part series on Customer Reviews on your website. Over the three parts, I'll cover how and why customer reviews work, how to best get them from your customers and dos and...
View ArticleHow and why ecommerce site owners should use Twitter
Too big to ignore All ecommerce site owners should now be using Twitter as part of their overall marketing strategy. Many ecommerce site owners simply dismiss Twitter out of hand. 6 months ago, I'd...
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